Infiniti G37 Art Car To Be Donated
In keeping with its commitment to offer inspired performance and extraordinary experiences, Infiniti Canada has joined Bearfoot Bistro and Masquerave to create a spectacular event that will not only raise awareness of water-related issues, but will also help finance ONE DROP’s initiatives in developing countries. Infiniti has donated the Infiniti G37 Anniversary Art Project Vehicle to be auctioned during Bearfoot’s Masquerave, the renowned culinary extravaganza in Whistler on November 12, with proceeds going to ONE DROP, an initiative of Guy Laliberté, founder of Cirque du Soleil. Masquerave is the highlight of Cornucopia, Whistler’s celebration of wine and food, and features some of the country’s top chefs, international wineries and entertainment.
It’s an especially meaningful connection for Infiniti. The Art Project Vehicle was created in 2009 to commemorate Infiniti’s 20th anniversary and the 25th anniversary of Cirque du Soleil with which it is a partner. Montreal artist Heidi Taillefer created the design and spent more than 300 hours over almost one month hand-painting the exterior of the vehicle.
“Celebrating 20 years of Infiniti was an important milestone and we wanted to do something truly unique and representative of the Infiniti brand to commemorate it,” said Wendy Durward, Director of Infiniti Canada. “Both Infiniti and Cirque du Soleil celebrated important anniversaries and it was incredible to be able to collaborate on a unique and special project such as this. We are proud that the car, this work of art, will have further meaning in that it will help support an incredible cause.”
The Anniversary Vehicle toured with various Cirque du Soleil shows and other events, and was created with the intention that it would be eventually be auctioned off for charity.
To further enhance the partnership, Cirque du Soleil will create a special unveiling to take place at Masquerave, just as the auction begins. It is a rare event for the company to do a pop up performance of any kind, but is a token of its commitment to ONE DROP, Infiniti and the Masquerave fundraiser. The ritzy event fuses fine food and wines with live performances and entertainment, with VIP lounges for corporate hosting. Tickets to Masquerave cost $295 plus tax and service, and are available via PAYPAL
Infiniti offers a full-line of luxury performance automobiles designed to inspire at every turn, including the G37 sports coupe, convertible and sedan, M37/56 luxury performance sedan, EX personal luxury crossover, FX premium crossover SUV and the QX full-size luxury SUV. There are 29 Infiniti retailers across Canada. More information about Infiniti and the Total Ownership Experience® can be found at www.infiniti.ca
ABOUT ONE DROP
ONE DROP – an initiative of Guy Laliberté, Founder of Cirque du Soleil – is an international non-governmental organization (NGO) founded on October 29, 2007 in Montreal, Canada. Water is essential to life. Access to safe water gives communities the chance to learn, develop and thrive. That is why ONE DROP works on several fronts to make a real difference. With its unique arts-based approach, ONE DROP helps to ensure sustainable development for communities by implementing educational projects, providing adapted solutions for access to safe water and granting microfinance loans. Creative projects led by ONE DROP worldwide seek to raise the population’s awareness of water-related issues and to encourage the adoption of responsible water management practices. To learn more, visit ONEDROP.org.
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