Infiniti Challenges the Status Quo

Infiniti today released new spots reinforcing the luxury automaker as the opposite of the status quo. The series of ads, the first of which includes a 60-second "brand anthem," emphasizes Infiniti's distinctive designs, more powerful engines and industry-changing technologies. Infiniti is also challenging the status quo by distributing the 60-second spot first to the brand's Facebook fans and Twitter followers before it launches on broadcast television in the US on July 12, followed by launch on Canadian television on July 25. "When it comes to automotive luxury, there's lots of vanilla out there, cars that can literally lull a buyer into boredom," said Wendy Durward, Director of Infiniti Canada. "Infiniti's definition of luxury is different. We believe cars should have daring designs, inspire drivers and most importantly, connect you to the road, not insulate you from it. Our new brand spots demonstrate Infiniti doesn't take a conventional approach, we never have and never will." The ad series feature the technologies that Infiniti brought to market, including the world's first Around View(tm) Monitor (AVM), Blind Spot Intervention(tm) system and high-performance hybrid sedan. In Canada, the ads will air on specialty TV channels in English and French, and will run for four weeks between July 25th and mid-September. The campaign will air during the 2011 British Open Golf Tournament July 14-17 in more than 46 markets. To watch the first spot please visit: In addition, Infiniti released an image of the Infiniti JX Concept today, giving the first official glimpse at a new luxury crossover that will join the Infiniti line next spring. Reinforcing the vehicle's seven-passenger seating, the photo was launched at exactly 7:07 am. Infiniti also announced the launch of the "Power of 7", an innovative social media campaign designed to initiate conversation about the JX Concept in advance of its global reveal at the 2011 Pebble Beach Concours d'Elegance on August 18. The campaign includes a series of seven images that will be distributed exclusively on Facebook ( every Thursday over the next seven weeks. "Families don't have many luxury vehicle options today. The new Infiniti JX will be the 7-passenger antidote to the ho-hum luxury crossovers that are out there right now," said Wendy Durward, Director of Infiniti Canada. Infiniti will officially debut the production version of the 2013 Infiniti JX, which goes on sale in the spring of 2012, at the Los Angeles Auto Show this November. ABOUT INFINITI Infiniti offers a full-line of luxury performance automobiles designed to inspire at every turn, including the G37 sports coupe, convertible and sedan, M37/56 luxury performance sedan, EX personal luxury crossover, FX premium crossover SUV and the QX full-size luxury SUV. There are 29 Infiniti retailers across Canada. More information about Infiniti and the Total Ownership Experience(r) can be found at