3D Television, Gaming and Movies: A Consumer’s Perspective
When it comes to the newest TV technology, 3DTV, there are many challenges which exist for manufacturers and program developers. Consumers have complained about the inconvenience of wearing 3D glasses, and the high costs associated with the glasses and the TV sets. However, regardless of these hurdles, 3DTV seems to be the way of the future, and there is big interest in the technology among video gamers and heavy moviegoers.
A recent study done in the United States said that consumers who were first exposed to 3D films in theme parks, had strong interest in having their own 3D TV. However, there are limitations. 77% of consumers believe 3D TV is better suited for big time events like blockbuster movies or sporting events, and not for everyday televisions viewing. Personally I agree with that. Nobody needs to see Oprah or Jerry Springer in 3D.
In relation to gamers, 42% say they are interested in playing video games in 3D, with 71% of hardcore or regular gamers interested in 3D video games. Sony has already released several games in 3D like the newest MLB the Show, and I must say it looks incredible. As the technology grows and the developers ability to create 3D games improves, the sky is truly the limit. When you couple 3D games with controllers like the Playstation Move, it can truly immerse the a person in the game.
Other than gaming, the study said that consumers want certain content in 3D. Sports, movies, and action / adventure were at the top of the list, as opposed to nature and animal shows, travel, sci-fi and music concerts. 60% of the 3D viewers say 3D TV makes them feel like they are “part of the action.” 50% said that 3D programming makes them more engaged with what they are watching. 47% said 3DTV would make them watch programs they wouldn’t normally watch.
However, there are problems for 3D TV which still have yet to be overcome. The ridiculously high costs, the inconvenience of wearing 3D glasses, and the obvious lack of 3D programming were at the top of consumers list of concerns. I believe that as the technology grows, it will become cheaper. There has already been discussion of developing a 3D TV that doesn’t require glasses, and once it becomes mainstream, there will be more programming made available. It is very similar to when HD TV first came out, now it is affordable and there is a plethora of programming available for consumers. Now most movies are filmed in HD, and most video games are in high definition. The future is now! 3D gaming, movies and television programming are on their way.